The Secrets to Increasing Website Traffic And Conversions
Aug 21, 2015
All business owners who have a website for online presences / ecommerce or advertising should aim to increase website traffic and conversions every month.
Everyone wants the quick fix however the secret to increasing website traffic and conversions is persistence.
What will you gain from increased website traffic and conversions?
It will ensure your site grows and becomes more popular, growth and popularity will increase conversions (sales/signups/followers).
With that in mind, we’re going to give you a list of secrets that will help you to succeed.
Continually work on your SEO
Lots of business owners make the mistake of thinking SEO is something they only have to do once. That simply is not true. SEO is not a ‘set and forget’ system – you need to be constantly working on your SEO.
With SEO being as technical as it is, it is one area to outsource if you do not have the time to stay up with the latest strategies or best practices. If you choose to outsource your SEO don’t forget that when changes occur in your industry or business, you should get in touch with them to make changes. For instance, you might want to start pushing your website for a new industry keyword. The process of doing that alone will takes time. So, it makes sense always to keep your SEO company in the loop.
Ensure your site is simple
If you have a complex websites, you might want to speak with the designers. Web users do not want to read long passages of text when landing on your pages. They want you to get straight to the point. If you sell products, you should take some inspiration from Amazon. They are the biggest online retailers in the world, and their website is incredibly basic. You need to define your call to action on all pages. Simply publishing a photograph and a basic description should be enough. You then need to include an obvious “buy now” button (be careful with trying to be clever with your button design it needs to be clear to the user to click on the image).
Build a strong mailing list
Research shows that over 80% of sales in the business world come from existing customers. So, it makes sense to keep in touch with those who have already purchased from your business. Building a strong mailing list will help to increase website traffic and conversions, because the people who receive your messages are already interested in your products. Just don’t make the mistake of sending too many emails. People will unsubscribe if you flood their inboxes. Highlight your latest deals, offers, and products in one message each week.
You also need to look at your approach to targeting. Google Adwords and other online services are popular at the moment. However, it is possible to waste your investment if you don’t concentrate on the right audience. You need to perform lots of market research to guarantee your ads are seen by the right people.
